{"id":7610,"date":"2026-04-23T15:30:12","date_gmt":"2026-04-23T14:30:12","guid":{"rendered":"https:\/\/reload.es\/?page_id=7610"},"modified":"2026-10-27T17:14:18","modified_gmt":"2026-10-27T16:14:18","slug":"agencia-publicidad-tv-conectada-plataformas-streaming","status":"publish","type":"page","link":"https:\/\/reload.es\/en\/agencia-publicidad-tv-conectada-plataformas-streaming\/","title":{"rendered":"Landing TV Conectada"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7610\" class=\"elementor elementor-7610\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba35cf6 e-con-full e-flex e-con e-parent\" data-id=\"ba35cf6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-b2692f5 e-flex e-con-boxed e-con e-child\" data-id=\"b2692f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0aee2ba e-con-full e-flex e-con e-child\" data-id=\"0aee2ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edd13b5 elementor-widget elementor-widget-heading\" data-id=\"edd13b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Agencia de publicidad en TV conectada (CTV) y plataformas de streaming<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f3480 elementor-widget elementor-widget-heading\" data-id=\"c2f3480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tu campa\u00f1a en Netflix, Prime Video, HBO Max, Disney +\u2026 Lleva tu marca a la pantalla del sal\u00f3n y ad\u00e1ptate a los nuevos h\u00e1bitos de consumo. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f98f48 elementor-widget elementor-widget-heading\" data-id=\"3f98f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Impacto de TV. Compra digital. Medici\u00f3n \u00fatil.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c1886 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"46c1886\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En\u00a0reload.\u00a0planificamos\u00a0estrategias para\u00a0impactar en las\u00a0plataformas\u00a0de\u00a0streaming\u00a0en televisi\u00f3n.<\/p><p>Estar\u00e1s en\u00a0televisi\u00f3n, s\u00ed. Pero con m\u00e1s posibilidades para elegir a qui\u00e9n llegar, controlar la\u00a0inversi\u00f3n\u00a0publicitaria y medir mejor el resultado.<\/p><p>Siempre con las ventajas del entorno digital: segmentaci\u00f3n, control y medici\u00f3n.<\/p><p>Planificamos y activamos campa\u00f1as de publicidad en TV conectada y CTV Ads, combinando alcance audiovisual, segmentaci\u00f3n, control de frecuencia y medici\u00f3n seg\u00fan las capacidades de cada plataforma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d4c6c elementor-widget elementor-widget-button\" data-id=\"24d4c6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contacto-new\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quiero activar una campa\u00f1a de TV Conectada<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20a995e e-con-full elementor-hidden-tablet e-flex e-con e-child\" data-id=\"20a995e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a05d6fb e-transform elementor-widget elementor-widget-image\" data-id=\"a05d6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1664\" height=\"2361\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/freepik_a-horizontal-illustration_2850705741.png\" class=\"attachment-large size-large wp-image-7668\" alt=\"\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/freepik_a-horizontal-illustration_2850705741.png 1664w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/freepik_a-horizontal-illustration_2850705741-211x300.png 211w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/freepik_a-horizontal-illustration_2850705741-768x1090.png 768w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/freepik_a-horizontal-illustration_2850705741-1083x1536.png 1083w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/freepik_a-horizontal-illustration_2850705741-1443x2048.png 1443w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/freepik_a-horizontal-illustration_2850705741-8x12.png 8w\" sizes=\"(max-width: 1664px) 100vw, 1664px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-684fdbd e-flex e-con-boxed e-con e-parent\" data-id=\"684fdbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e01f29a elementor-widget elementor-widget-heading\" data-id=\"e01f29a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 cada vez m\u00e1s marcas invierten en publicidad en TV conectada y streaming?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05349ce e-flex e-con-boxed e-con e-parent\" data-id=\"05349ce\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-edfba00 e-con-full e-flex e-con e-child\" data-id=\"edfba00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-455e948 elementor-position-left elementor-position-left elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"455e948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"97\" height=\"99\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-14.png\" class=\"attachment-full size-full wp-image-4639\" alt=\"\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-14.png 97w, https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-14-12x12.png 12w\" sizes=\"(max-width: 97px) 100vw, 97px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">M\u00e1s control en la inversi\u00f3n <\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41317fd elementor-widget elementor-widget-text-editor\" data-id=\"41317fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFrente a la rigidez de la compra tradicional, t\u00fa decides la inversi\u00f3n y planificas el impacto. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7acb368 e-con-full e-flex e-con e-child\" data-id=\"7acb368\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1163c42 elementor-position-left elementor-position-left elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"1163c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"103\" height=\"103\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-10.png\" class=\"attachment-full size-full wp-image-4635\" alt=\"\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-10.png 103w, https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-10-12x12.png 12w\" sizes=\"(max-width: 103px) 100vw, 103px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Segmentaci\u00f3n afinada <\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-805045d elementor-widget elementor-widget-text-editor\" data-id=\"805045d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNo es salir en la TV, eliges mejor a qui\u00e9n impactas. Realiza campa\u00f1as \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4cc7dc e-con-full e-flex e-con e-child\" data-id=\"e4cc7dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b76565 elementor-position-left elementor-position-left elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"4b76565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"103\" height=\"103\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-9.png\" class=\"attachment-full size-full wp-image-4634\" alt=\"\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-9.png 103w, https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-9-12x12.png 12w\" sizes=\"(max-width: 103px) 100vw, 103px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Llega donde la TV tradicional no llega <\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4c812 elementor-widget elementor-widget-text-editor\" data-id=\"3c4c812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLos h\u00e1bitos de consumo han cambiado y las audiencias han migrado de canal. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a6d4b0 e-con-full e-flex e-con e-parent\" data-id=\"2a6d4b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-18c67a6 e-flex e-con-boxed e-con e-child\" data-id=\"18c67a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;left&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;_ha_eqh_enable&quot;:false,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-454de1b elementor-widget elementor-widget-heading\" data-id=\"454de1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 es la TV conectada (CTV)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf631b elementor-widget elementor-widget-heading\" data-id=\"fbf631b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dicho de otra forma: anuncios en la tele, pero en la tele de hoy \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a515cd2 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a515cd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La TV conectada, o CTV (Connected TV), es el consumo de contenidos audiovisuales a trav\u00e9s de internet en un televisor conectado, ya sea una Smart TV o un dispositivo conectado a la pantalla.<\/p><p>Eso incluye plataformas y servicios de streaming como Netflix, Prime Video, Disney+, HBO Max o YouTube en Smart TV, adem\u00e1s de otros entornos audiovisuales conectados.<\/p><p>La publicidad en TV conectada lleva las campa\u00f1as de v\u00eddeo a la gran pantalla con capacidades digitales de segmentaci\u00f3n, control y medici\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c4e74a e-con-full e-flex e-con e-parent\" data-id=\"7c4e74a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-7fe8230 e-flex e-con-boxed e-con e-child\" data-id=\"7fe8230\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;left&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;_ha_eqh_enable&quot;:false,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6be0332 elementor-widget elementor-widget-heading\" data-id=\"6be0332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tu audiencia ya est\u00e1 ah\u00ed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2820be5 elementor-widget elementor-widget-heading\" data-id=\"2820be5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">La forma de ver contenido ha cambiado. <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3d2ae elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4c3d2ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCada vez m\u00e1s usuarios consumen v\u00eddeo por internet en su televisi\u00f3n, sobre todo a trav\u00e9s de Smart TV y plataformas de streaming. Ven contenido bajo demanda, lo ven en prime time, muchas veces en compa\u00f1\u00eda y, adem\u00e1s, en plataformas que ya forman parte de su rutina diaria. \n\n \n\nPor eso esta no es una moda. Es una forma real de ganar presencia. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7f9bb0 e-con-full e-flex e-con e-child\" data-id=\"a7f9bb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-cf4919b e-con-full e-flex e-con e-child\" data-id=\"cf4919b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bce82dc elementor-widget elementor-widget-image\" data-id=\"bce82dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"447\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-amazon-prime-video-reload.png\" class=\"attachment-large size-large wp-image-7618\" alt=\"TV conectada streaming amazon prime video reload\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-amazon-prime-video-reload.png 1000w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-amazon-prime-video-reload-300x134.png 300w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-amazon-prime-video-reload-768x343.png 768w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-amazon-prime-video-reload-18x8.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a46eba e-con-full e-flex e-con e-child\" data-id=\"0a46eba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d28735 elementor-widget elementor-widget-image\" data-id=\"8d28735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"447\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-disney-reload.png\" class=\"attachment-large size-large wp-image-7619\" alt=\"TV conectada streaming disney + reload\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-disney-reload.png 1000w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-disney-reload-300x134.png 300w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-disney-reload-768x343.png 768w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-disney-reload-18x8.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bfa56d e-con-full e-flex e-con e-child\" data-id=\"5bfa56d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1abf848 elementor-widget elementor-widget-image\" data-id=\"1abf848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"447\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-hbo-max-reload.png\" class=\"attachment-large size-large wp-image-7620\" alt=\"TV conectada streaming hbo max reload\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-hbo-max-reload.png 1000w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-hbo-max-reload-300x134.png 300w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-hbo-max-reload-768x343.png 768w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-hbo-max-reload-18x8.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-737557c e-con-full e-flex e-con e-child\" data-id=\"737557c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4eab368 elementor-widget elementor-widget-image\" data-id=\"4eab368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"447\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-Netflix-reload.png\" class=\"attachment-large size-large wp-image-7617\" alt=\"TV conectada streaming netflix reload\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-Netflix-reload.png 1000w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-Netflix-reload-300x134.png 300w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-Netflix-reload-768x343.png 768w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-Netflix-reload-18x8.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d638d3a e-con-full e-flex e-con e-child\" data-id=\"d638d3a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-def80b3 elementor-widget elementor-widget-image\" data-id=\"def80b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"447\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-youtube-reload-1.png\" class=\"attachment-large size-large wp-image-7621\" alt=\"TV conectada streaming youtube reload\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-youtube-reload-1.png 1000w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-youtube-reload-1-300x134.png 300w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-youtube-reload-1-768x343.png 768w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/TV-conectada-streaming-youtube-reload-1-18x8.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20f260f e-con-full e-flex e-con e-child\" data-id=\"20f260f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba4c29 elementor-widget elementor-widget-heading\" data-id=\"7ba4c29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Publicidad en plataformas de streaming y CTV: d\u00f3nde puede aparecer tu marca?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51cc98c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"51cc98c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En reload.. desarrollamos campa\u00f1as de publicidad en streaming en funci\u00f3n del pa\u00eds, la disponibilidad del inventario, la categor\u00eda del anunciante, la creatividad y los objetivos. Siempre cuidando la afinidad de la audiencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031a965 elementor-widget elementor-widget-button\" data-id=\"031a965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contacto-new\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quiero salir en estas plataformas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9871449 e-flex e-con-boxed e-con e-parent\" data-id=\"9871449\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35de8c9 e-con-full e-flex e-con e-child\" data-id=\"35de8c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58af6f7 elementor-position-left elementor-position-left elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"58af6f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"97\" height=\"99\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-14.png\" class=\"attachment-full size-full wp-image-4639\" alt=\"\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-14.png 97w, https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-14-12x12.png 12w\" sizes=\"(max-width: 97px) 100vw, 97px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Publicidad en Netflix<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab268f4 elementor-widget elementor-widget-text-editor\" data-id=\"ab268f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPresencia potente en uno de los entornos de streaming m\u00e1s reconocidos, sujeta a disponibilidad, mercado y condiciones de compra.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-534097f e-con-full e-flex e-con e-child\" data-id=\"534097f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe1e67d elementor-position-left elementor-position-left elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"fe1e67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"103\" height=\"103\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-10.png\" class=\"attachment-full size-full wp-image-4635\" alt=\"\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-10.png 103w, https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-10-12x12.png 12w\" sizes=\"(max-width: 103px) 100vw, 103px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Publicidad en Amazon Prime Video<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee4b69 elementor-widget elementor-widget-text-editor\" data-id=\"5ee4b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUna opci\u00f3n muy extendida en los hogares, con capacidades de segmentaci\u00f3n vinculadas al ecosistema Amazon seg\u00fan mercado y producto publicitario.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48df03b e-con-full e-flex e-con e-child\" data-id=\"48df03b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3aad586 elementor-position-left elementor-position-left elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"3aad586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"103\" height=\"103\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-9.png\" class=\"attachment-full size-full wp-image-4634\" alt=\"\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-9.png 103w, https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-9-12x12.png 12w\" sizes=\"(max-width: 103px) 100vw, 103px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Publicidad en Youtube<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a9ffa elementor-widget elementor-widget-text-editor\" data-id=\"c1a9ffa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMucho m\u00e1s que v\u00eddeo online convencional: cobertura audiovisual en la gran pantalla dentro del ecosistema YouTube.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb22536 e-flex e-con-boxed e-con e-parent\" data-id=\"bb22536\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-444a5ac e-con-full e-flex e-con e-child\" data-id=\"444a5ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab22cdc elementor-position-left elementor-position-left elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"ab22cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"111\" height=\"113\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-8.png\" class=\"attachment-full size-full wp-image-4633\" alt=\"\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-8.png 111w, https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-8-12x12.png 12w\" sizes=\"(max-width: 111px) 100vw, 111px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Publicidad en Disney +<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edad08f elementor-widget elementor-widget-text-editor\" data-id=\"edad08f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEntorno premium de entretenimiento con opciones publicitarias sujetas a disponibilidad comercial y mercado.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d995e37 e-con-full e-flex e-con e-child\" data-id=\"d995e37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dedbfa8 elementor-position-left elementor-position-left elementor-vertical-align-middle elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"dedbfa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"97\" height=\"99\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-7.png\" class=\"attachment-full size-full wp-image-4632\" alt=\"\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-7.png 97w, https:\/\/reload.es\/wp-content\/uploads\/2025\/03\/punto-7-12x12.png 12w\" sizes=\"(max-width: 97px) 100vw, 97px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Publicidad en HBO Max<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd649c elementor-widget elementor-widget-text-editor\" data-id=\"dfd649c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInventario audiovisual de entretenimiento en un entorno de alto valor percibido, sujeto a disponibilidad y condiciones del soporte.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba569bd e-con-full e-flex e-con e-parent\" data-id=\"ba569bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-2aa2689 e-flex e-con-boxed e-con e-child\" data-id=\"2aa2689\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65da996 elementor-widget elementor-widget-heading\" data-id=\"65da996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explora campa\u00f1as de publicidad por plataforma<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a3177 elementor-widget elementor-widget-heading\" data-id=\"12a3177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Cada plataforma tiene audiencias, formatos, inventario y condiciones de compra propias. Cuando las landings espec\u00edficas est\u00e9n publicadas, este m\u00f3dulo debe funcionar como acceso directo a cada una sin sustituir el contenido general de esta p\u00e1gina.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9f78c elementor-widget elementor-widget-heading\" data-id=\"ee9f78c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ventajas de una campa\u00f1a de publicidad en TV conectada (CTV)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afbc3ee e-con-full e-flex e-con e-child\" data-id=\"afbc3ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-42d0634 e-con-full e-flex e-con e-child\" data-id=\"42d0634\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ac5ca elementor-widget elementor-widget-text-editor\" data-id=\"66ac5ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"white-color\">ALCANCE DE CALIDAD<\/h3><p>No compites con el scroll. Est\u00e1s en el entorno con mayor impacto visual de la casa.<\/p><h3 class=\"white-color\">COBERTURA INCREMENTAL<\/h3><p>Llegas a audiencias que han reducido su consumo de TV lineal y han desplazado su atenci\u00f3n al streaming.<\/p><h3 class=\"white-color\">SEGMENTACI\u00d3N M\u00c1S \u00daTIL<\/h3><p>La campa\u00f1a puede construirse con criterios de consumo, geograf\u00eda, afinidad, contexto o comportamiento seg\u00fan soporte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5a9ed5 e-con-full e-flex e-con e-child\" data-id=\"f5a9ed5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3daee24 elementor-widget elementor-widget-text-editor\" data-id=\"3daee24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"white-color\">CONTROL DE FRECUENCIA<\/h3>\nNo se trata de impactar mucho. Se trata de impactar lo suficiente y con sentido.\n<h3 class=\"white-color\">ENTORNOS PREMIUM<\/h3>\nTu marca aparece en un contexto audiovisual de alto valor percibido.\n<h3 class=\"white-color\">MEDICI\u00d3N Y OPTIMIZACI\u00d3N<\/h3>\nSeg\u00fan plataforma y configuraci\u00f3n, podemos trabajar con alcance, frecuencia, impresiones, tasa de finalizaci\u00f3n\/VCR y otras se\u00f1ales disponibles para optimizar la campa\u00f1a con datos.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed20a91 elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"ed20a91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contacto-new\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quiero estos beneficios para mi marca <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1040f54 e-flex e-con-boxed e-con e-parent\" data-id=\"1040f54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-850269f elementor-widget elementor-widget-heading\" data-id=\"850269f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo segmentamos las campa\u00f1as en estas plataformas de streaming? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-084ed53 elementor-widget elementor-widget-heading\" data-id=\"084ed53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Audiencia, contexto, geograf\u00eda, intereses y consumo de contenidos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d43e209 e-flex e-con-boxed e-con e-parent\" data-id=\"d43e209\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-83b3749 e-con-full e-flex e-con e-child\" data-id=\"83b3749\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffb8c6e elementor-widget elementor-widget-heading\" data-id=\"ffb8c6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Elige a qui\u00e9n quieres llegar <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f8b00 elementor-widget elementor-widget-text-editor\" data-id=\"f4f8b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No se trata solo de poner tu marca en la tele de plataformas como Netflix, Prime Video, YouTube en Smart TV, Disney+ o HBO Max. Se trata de llegar mejor.<\/p><p>Trabajamos con los datos y capacidades de segmentaci\u00f3n disponibles en cada plataforma y ecosistema publicitario para construir audiencias m\u00e1s afinadas.<\/p><p>Seg\u00fan el soporte podemos combinar variables como intereses, contexto, demograf\u00eda, geograf\u00eda, dispositivo, consumo de contenidos o franja horaria. Cuando el inventario y la plataforma lo permiten, la compra program\u00e1tica puede ayudar a gestionar cobertura, frecuencia y eficiencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-846009b elementor-widget elementor-widget-heading\" data-id=\"846009b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creatividad adaptada a pantallas de gran formato<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2e924 elementor-widget elementor-widget-text-editor\" data-id=\"cb2e924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una pieza creada para redes sociales no tiene por qu\u00e9 funcionar igual en televisi\u00f3n. La creatividad debe ser legible, reconocible y eficaz en una pantalla grande: presencia de marca, ritmo, mensaje, sonido, duraci\u00f3n y llamada a la acci\u00f3n deben responder al contexto de consumo.<\/p><p>Si el proyecto lo necesita, coordinamos la adaptaci\u00f3n de formatos con el equipo creativo de reload. para mantener coherencia entre concepto, medio y objetivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eec8cc elementor-widget elementor-widget-heading\" data-id=\"8eec8cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visibilidad, s\u00ed. Pero que sirva para algo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5df7a77 elementor-widget elementor-widget-heading\" data-id=\"5df7a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">M\u00e1xima visibilidad en el entorno adecuado.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efe2346 elementor-widget elementor-widget-text-editor\" data-id=\"efe2346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGran pantalla, formatos premium, plataformas de moda, consumo audiovisual creciente\u2026 Todo eso est\u00e1 bien. Pero no es suficiente.\n\nLo importante es otra cosa:<br>\n<ul>\n \t<li>qu\u00e9 objetivo persigue la campa\u00f1a;<\/li>\n \t<li>qu\u00e9 papel debe jugar dentro de la estrategia;<\/li>\n \t<li>qu\u00e9 audiencia y cobertura necesitamos;<\/li>\n \t<li>qu\u00e9 presi\u00f3n y frecuencia tienen sentido;<\/li>\n \t<li>qu\u00e9 se puede medir;<\/li>\n \t<li>y c\u00f3mo se optimiza despu\u00e9s.<br><br><\/li>\n<\/ul>\nAh\u00ed es donde entra reload. Nos encargamos de estrategia, planificaci\u00f3n, activaci\u00f3n, medici\u00f3n y optimizaci\u00f3n.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d626270 e-con-full elementor-hidden-tablet e-flex e-con e-child\" data-id=\"d626270\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b44ae1 e-transform elementor-widget elementor-widget-image\" data-id=\"2b44ae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1168\" height=\"2048\" src=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/freepik_haz-la-misma-imagen-pero-_2851029083.png\" class=\"attachment-large size-large wp-image-7670\" alt=\"\" srcset=\"https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/freepik_haz-la-misma-imagen-pero-_2851029083.png 1168w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/freepik_haz-la-misma-imagen-pero-_2851029083-171x300.png 171w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/freepik_haz-la-misma-imagen-pero-_2851029083-768x1347.png 768w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/freepik_haz-la-misma-imagen-pero-_2851029083-876x1536.png 876w, https:\/\/reload.es\/wp-content\/uploads\/2026\/04\/freepik_haz-la-misma-imagen-pero-_2851029083-7x12.png 7w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0585aaa e-con-full e-flex e-con e-parent\" data-id=\"0585aaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-6cf5116 e-flex e-con-boxed e-con e-child\" data-id=\"6cf5116\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0fe2fc elementor-widget elementor-widget-heading\" data-id=\"a0fe2fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo trabajamos una campa\u00f1a de publicidad en TV conectada?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3142dc6 e-con-full e-flex e-con e-child\" data-id=\"3142dc6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-33c42ea e-con-full e-flex e-con e-child\" data-id=\"33c42ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45b777b elementor-widget elementor-widget-text-editor\" data-id=\"45b777b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"white-color\">TOMA DE CONTACTO<\/h3>\nPorque nadie empieza desde cero. Entendemos tu contexto, tus restricciones y tus objetivos.\n<h3 class=\"white-color\">INTERIORIZACI\u00d3N DEL NEGOCIO<\/h3>\nEvaluamos y medimos el proyecto y sus objetivos desde el punto de vista del cliente.\n<h3 class=\"white-color\">AN\u00c1LISIS PREVIO<\/h3>\nRevisamos activos, audiencias, m\u00e9tricas, creatividades y el papel de CTV dentro del mix.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8da07e9 e-con-full e-flex e-con e-child\" data-id=\"8da07e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1411f7d elementor-widget elementor-widget-text-editor\" data-id=\"1411f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"white-color\">DESARROLLO ESTRAT\u00c9GICO<\/h3>\nDefinimos audiencia, plataformas, inventario, presi\u00f3n, creatividades y medici\u00f3n seg\u00fan lo que aporte valor al negocio.\n<h3 class=\"white-color\">EJECUCI\u00d3N<\/h3>\nActivamos con los recursos, procesos y tiempos que el proyecto necesita.\n<h3 class=\"white-color\">OPTIMIZACI\u00d3N<\/h3>\nIncorporamos aprendizajes para ajustar cobertura, frecuencia, audiencias e inversi\u00f3n cuando la plataforma y los datos lo permiten.\n<h3 class=\"white-color\">AN\u00c1LISIS DE RESULTADOS<\/h3>\nExtraemos datos, sacamos conclusiones y definimos el siguiente paso.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce19708 elementor-widget elementor-widget-heading\" data-id=\"ce19708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impacto TV. L\u00f3gica digital. Resultados medibles. \n \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f8133c elementor-align-justify elementor-widget elementor-widget-button\" data-id=\"8f8133c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contacto-new\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Activa tu campa\u00f1a en TV conectada con reload.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-728c9ab e-flex e-con-boxed e-con e-parent\" data-id=\"728c9ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac98e52 elementor-widget elementor-widget-heading\" data-id=\"ac98e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes sobre publicidad en TV conectada, CTV y streaming<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-766bf6e elementor-widget elementor-widget-n-accordion\" data-id=\"766bf6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1240\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1240\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 es Connected TV o TV conectada? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1240\" class=\"elementor-element elementor-element-97640f6 e-con-full e-flex e-con e-child\" data-id=\"97640f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1aa2bd elementor-widget elementor-widget-text-editor\" data-id=\"b1aa2bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es el consumo de contenidos audiovisuales a trav\u00e9s de internet en un televisor conectado. Incluye Smart TV y otros dispositivos conectados a la pantalla. En publicidad, CTV permite llevar campa\u00f1as de v\u00eddeo a la gran pantalla con capacidades digitales de segmentaci\u00f3n y medici\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1241\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1241\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 es la TV conectada (CTV) y qu\u00e9 diferencia hay con OTT? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1241\" class=\"elementor-element elementor-element-8ebf29c e-con-full e-flex e-con e-child\" data-id=\"8ebf29c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76c6cac elementor-widget elementor-widget-text-editor\" data-id=\"76c6cac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CTV describe el entorno de televisi\u00f3n conectada en el que se consume v\u00eddeo en una gran pantalla. OTT (Over-The-Top) describe la distribuci\u00f3n de contenidos audiovisuales por internet, que puede producirse en m\u00f3vil, ordenador o televisi\u00f3n. Cuando un contenido OTT se consume en un televisor conectado, entra en el ecosistema CTV.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1242\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1242\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 diferencia hay entre publicidad en CTV y televisi\u00f3n tradicional? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1242\" class=\"elementor-element elementor-element-4a15624 e-con-full e-flex e-con e-child\" data-id=\"4a15624\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0012c2 elementor-widget elementor-widget-text-editor\" data-id=\"d0012c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La televisi\u00f3n tradicional se planifica principalmente por cadenas, programas, franjas y cobertura. CTV a\u00f1ade capacidades digitales de segmentaci\u00f3n, control de frecuencia y medici\u00f3n seg\u00fan plataforma. Pueden utilizarse de forma complementaria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1243\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1243\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfLa inversi\u00f3n en TV conectada genera retorno para las marcas? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1243\" class=\"elementor-element elementor-element-a05b242 e-con-full e-flex e-con e-child\" data-id=\"a05b242\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75478a4 elementor-widget elementor-widget-text-editor\" data-id=\"75478a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Puede aportar valor cuando encaja con el objetivo y el mix de medios. Combina impacto audiovisual con capacidades digitales de segmentaci\u00f3n y medici\u00f3n y puede contribuir a notoriedad, consideraci\u00f3n, b\u00fasquedas de marca, tr\u00e1fico y otras se\u00f1ales de negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1244\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1244\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfPuedo hacer publicidad en Netflix? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1244\" class=\"elementor-element elementor-element-bb4ae7d e-con-full e-flex e-con e-child\" data-id=\"bb4ae7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6fd10c elementor-widget elementor-widget-text-editor\" data-id=\"c6fd10c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00ed, existen opciones publicitarias en Netflix sujetas a disponibilidad, mercado, requisitos del soporte y condiciones de compra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1245\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1245\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfSe puede hacer publicidad en Prime Video? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1245\" class=\"elementor-element elementor-element-9f92f10 e-con-full e-flex e-con e-child\" data-id=\"9f92f10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01ae8ef elementor-widget elementor-widget-text-editor\" data-id=\"01ae8ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00ed. Existen posibilidades de activaci\u00f3n en Amazon Prime Video dependiendo del mercado, inventario y tipo de campa\u00f1a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1246\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1246\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfYouTube forma parte de una estrategia de TV conectada? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1246\" class=\"elementor-element elementor-element-ce8746f e-con-full e-flex e-con e-child\" data-id=\"ce8746f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5848300 elementor-widget elementor-widget-text-editor\" data-id=\"5848300\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00ed, cuando el consumo se produce en Smart TV o en dispositivos conectados al televisor. En ese contexto, YouTube en TV puede funcionar como una palanca de cobertura audiovisual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1247\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1247\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfTambi\u00e9n se puede anunciar una marca en Disney+ o HBO Max? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1247\" class=\"elementor-element elementor-element-f166e35 e-con-full e-flex e-con e-child\" data-id=\"f166e35\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6026cbd elementor-widget elementor-widget-text-editor\" data-id=\"6026cbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00ed, seg\u00fan disponibilidad comercial, mercado y condiciones del soporte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1248\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"9\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1248\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 plataformas de CTV conviene utilizar? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1248\" class=\"elementor-element elementor-element-2ad6ce7 e-con-full e-flex e-con e-child\" data-id=\"2ad6ce7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-731b08f elementor-widget elementor-widget-text-editor\" data-id=\"731b08f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No existe una plataforma universalmente mejor. La elecci\u00f3n depende de la audiencia, el mercado, el objetivo, el inventario disponible, el formato creativo y el papel que CTV debe jugar dentro del mix.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1249\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"10\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1249\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfC\u00f3mo funciona la publicidad program\u00e1tica en CTV? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1249\" class=\"elementor-element elementor-element-efdc3a0 e-con-full e-flex e-con e-child\" data-id=\"efdc3a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04ce713 elementor-widget elementor-widget-text-editor\" data-id=\"04ce713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cuando el inventario y la plataforma lo permiten, la compra program\u00e1tica permite acceder a determinados espacios audiovisuales mediante tecnolog\u00eda de compra digital y aplicar criterios de segmentaci\u00f3n, frecuencia y optimizaci\u00f3n. La disponibilidad var\u00eda seg\u00fan soporte y mercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-12410\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"11\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-12410\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfLa publicidad en TV conectada sirve solo para branding? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-12410\" class=\"elementor-element elementor-element-e0865c3 e-con-full e-flex e-con e-child\" data-id=\"e0865c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79a94bf elementor-widget elementor-widget-text-editor\" data-id=\"79a94bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No. Tiene mucho sentido para awareness y consideraci\u00f3n, pero tambi\u00e9n puede integrarse en recorridos full funnel y estrategias de v\u00eddeo m\u00e1s amplias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-12411\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"12\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-12411\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 formatos de anuncios existen en CTV? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-12411\" class=\"elementor-element elementor-element-d1c342c e-con-full e-flex e-con e-child\" data-id=\"d1c342c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21d68bf elementor-widget elementor-widget-text-editor\" data-id=\"21d68bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depende de cada plataforma. Pueden incluir v\u00eddeo pre-roll, mid-roll o post-roll, adem\u00e1s de formatos de home screen, pause ads, patrocinios e integraciones especiales cuando el soporte los ofrece.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-12412\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"13\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-12412\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfVale cualquier pieza de v\u00eddeo? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-12412\" class=\"elementor-element elementor-element-dd7c2cd e-flex e-con-boxed e-con e-child\" data-id=\"dd7c2cd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e00496 elementor-widget elementor-widget-text-editor\" data-id=\"8e00496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No siempre. Una creatividad para social o para otro canal no tiene por qu\u00e9 funcionar bien en Smart TV. Conviene revisar estructura, legibilidad, ritmo, presencia de marca, sonido y llamada a la acci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-12413\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"14\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-12413\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfC\u00f3mo se mide una campa\u00f1a de TV conectada? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-12413\" class=\"elementor-element elementor-element-5d3384a e-flex e-con-boxed e-con e-child\" data-id=\"5d3384a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb6ed4f elementor-widget elementor-widget-text-editor\" data-id=\"bb6ed4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depende del soporte y del setup. Seg\u00fan la plataforma pueden analizarse impresiones, alcance, frecuencia, tasa de finalizaci\u00f3n\/VCR y otras m\u00e9tricas de visualizaci\u00f3n o respuesta disponibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-12414\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"15\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-12414\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> \u00bfCu\u00e1nto cuesta una campa\u00f1a de publicidad en TV conectada? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-12414\" class=\"elementor-element elementor-element-022750c e-flex e-con-boxed e-con e-child\" data-id=\"022750c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f727d50 elementor-widget elementor-widget-text-editor\" data-id=\"f727d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No hay una cifra \u00fanica. La inversi\u00f3n depende del mercado, la audiencia, el inventario, la plataforma, el formato, la cobertura y frecuencia objetivo y la duraci\u00f3n de la campa\u00f1a. La planificaci\u00f3n debe dimensionarse seg\u00fan el caso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 es Connected TV o TV conectada?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Es el consumo de contenidos audiovisuales a trav\\u00e9s de internet en un televisor conectado. Incluye Smart TV y otros dispositivos conectados a la pantalla. En publicidad, CTV permite llevar campa\\u00f1as de v\\u00eddeo a la gran pantalla con capacidades digitales de segmentaci\\u00f3n y medici\\u00f3n.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 es la TV conectada (CTV) y qu\\u00e9 diferencia hay con OTT?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"CTV describe el entorno de televisi\\u00f3n conectada en el que se consume v\\u00eddeo en una gran pantalla. OTT (Over-The-Top) describe la distribuci\\u00f3n de contenidos audiovisuales por internet, que puede producirse en m\\u00f3vil, ordenador o televisi\\u00f3n. Cuando un contenido OTT se consume en un televisor conectado, entra en el ecosistema CTV.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 diferencia hay entre publicidad en CTV y televisi\\u00f3n tradicional?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"La televisi\\u00f3n tradicional se planifica principalmente por cadenas, programas, franjas y cobertura. CTV a\\u00f1ade capacidades digitales de segmentaci\\u00f3n, control de frecuencia y medici\\u00f3n seg\\u00fan plataforma. Pueden utilizarse de forma complementaria.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfLa inversi\\u00f3n en TV conectada genera retorno para las marcas?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Puede aportar valor cuando encaja con el objetivo y el mix de medios. Combina impacto audiovisual con capacidades digitales de segmentaci\\u00f3n y medici\\u00f3n y puede contribuir a notoriedad, consideraci\\u00f3n, b\\u00fasquedas de marca, tr\\u00e1fico y otras se\\u00f1ales de negocio.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfPuedo hacer publicidad en Netflix?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\\u00ed, existen opciones publicitarias en Netflix sujetas a disponibilidad, mercado, requisitos del soporte y condiciones de compra.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfSe puede hacer publicidad en Prime Video?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\\u00ed. Existen posibilidades de activaci\\u00f3n en Amazon Prime Video dependiendo del mercado, inventario y tipo de campa\\u00f1a.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfYouTube forma parte de una estrategia de TV conectada?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\\u00ed, cuando el consumo se produce en Smart TV o en dispositivos conectados al televisor. En ese contexto, YouTube en TV puede funcionar como una palanca de cobertura audiovisual.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfTambi\\u00e9n se puede anunciar una marca en Disney+ o HBO Max?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"S\\u00ed, seg\\u00fan disponibilidad comercial, mercado y condiciones del soporte.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 plataformas de CTV conviene utilizar?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No existe una plataforma universalmente mejor. La elecci\\u00f3n depende de la audiencia, el mercado, el objetivo, el inventario disponible, el formato creativo y el papel que CTV debe jugar dentro del mix.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfC\\u00f3mo funciona la publicidad program\\u00e1tica en CTV?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cuando el inventario y la plataforma lo permiten, la compra program\\u00e1tica permite acceder a determinados espacios audiovisuales mediante tecnolog\\u00eda de compra digital y aplicar criterios de segmentaci\\u00f3n, frecuencia y optimizaci\\u00f3n. La disponibilidad var\\u00eda seg\\u00fan soporte y mercado.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfLa publicidad en TV conectada sirve solo para branding?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. Tiene mucho sentido para awareness y consideraci\\u00f3n, pero tambi\\u00e9n puede integrarse en recorridos full funnel y estrategias de v\\u00eddeo m\\u00e1s amplias.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfQu\\u00e9 formatos de anuncios existen en CTV?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Depende de cada plataforma. Pueden incluir v\\u00eddeo pre-roll, mid-roll o post-roll, adem\\u00e1s de formatos de home screen, pause ads, patrocinios e integraciones especiales cuando el soporte los ofrece.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfVale cualquier pieza de v\\u00eddeo?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No siempre. Una creatividad para social o para otro canal no tiene por qu\\u00e9 funcionar bien en Smart TV. Conviene revisar estructura, legibilidad, ritmo, presencia de marca, sonido y llamada a la acci\\u00f3n.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfC\\u00f3mo se mide una campa\\u00f1a de TV conectada?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Depende del soporte y del setup. Seg\\u00fan la plataforma pueden analizarse impresiones, alcance, frecuencia, tasa de finalizaci\\u00f3n\\\/VCR y otras m\\u00e9tricas de visualizaci\\u00f3n o respuesta disponibles.\"}},{\"@type\":\"Question\",\"name\":\"\\u00bfCu\\u00e1nto cuesta una campa\\u00f1a de publicidad en TV conectada?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No hay una cifra \\u00fanica. La inversi\\u00f3n depende del mercado, la audiencia, el inventario, la plataforma, el formato, la cobertura y frecuencia objetivo y la duraci\\u00f3n de la campa\\u00f1a. La planificaci\\u00f3n debe dimensionarse seg\\u00fan el caso.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6f8ca7 e-con-full e-flex e-con e-parent\" data-id=\"a6f8ca7\" data-element_type=\"container\" data-e-type=\"container\" id=\"contacto-new\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-1e8bd47 e-con-full elementor-hidden-tablet e-flex e-con e-child\" data-id=\"1e8bd47\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba24e67 e-con-full e-flex e-con e-child\" data-id=\"ba24e67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-049e34c animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"049e34c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInDown&quot;,&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nos gustar\u00eda saber m\u00e1s<br> sobre tu proyecto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa664a2 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"fa664a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7610\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"fa664a2\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Agencia de Publicidad en TV conectada (CTV) y streaming\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"7610\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNombre\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-xl  elementor-field-textual\" placeholder=\"Nombre\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail \t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-xl  elementor-field-textual\" placeholder=\"Email *\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_a4923ea elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_a4923ea\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTel\u00e9fono\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_a4923ea]\" id=\"form-field-field_a4923ea\" class=\"elementor-field elementor-size-xl  elementor-field-textual\" placeholder=\"Tel\u00e9fono\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Solo se aceptan n\u00fameros y caracteres de tel\u00e9fono (#,-,*,etc).\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\t\u00bfC\u00f3mo podemos ayudarte?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-xl\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"\u00bfC\u00f3mo podemos ayudarte? *\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_296c51d elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_296c51d]\" id=\"form-field-field_296c51d\" class=\"elementor-field elementor-size-xl  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_296c51d\">He le\u00eddo y acepto la <a href=\"https:\/\/reload.es\/politica-de-privacidad\/\">Pol\u00edtica de privacidad<\/a><br><br><\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-xl\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Agencia de publicidad en TV conectada (CTV) y plataformas de streaming Tu campa\u00f1a en Netflix, Prime Video, HBO Max, Disney +\u2026 Lleva tu marca a la pantalla del sal\u00f3n y ad\u00e1ptate a los nuevos h\u00e1bitos de consumo. Impacto de TV. Compra digital. Medici\u00f3n \u00fatil. En\u00a0reload.\u00a0planificamos\u00a0estrategias para\u00a0impactar en las\u00a0plataformas\u00a0de\u00a0streaming\u00a0en televisi\u00f3n. Estar\u00e1s en\u00a0televisi\u00f3n, s\u00ed. Pero con m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7610","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/reload.es\/en\/wp-json\/wp\/v2\/pages\/7610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reload.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reload.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reload.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reload.es\/en\/wp-json\/wp\/v2\/comments?post=7610"}],"version-history":[{"count":70,"href":"https:\/\/reload.es\/en\/wp-json\/wp\/v2\/pages\/7610\/revisions"}],"predecessor-version":[{"id":8494,"href":"https:\/\/reload.es\/en\/wp-json\/wp\/v2\/pages\/7610\/revisions\/8494"}],"wp:attachment":[{"href":"https:\/\/reload.es\/en\/wp-json\/wp\/v2\/media?parent=7610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}